Site Goal

The purpose of this site is to represent the business of the Harvard Business Press to the following audiences:

• Primary audience: Retailers (booksellers); Authors and Potential authors; Literary Agents; Distributors; International (translation) Publishers, International Agents, Scouts

• Secondary audience: Bulk and Corporate purchasers, Media and Book Reviewers, Educators, Librarians

• Tertiary audience: Individual Managers (we want to direct this audience to HarvardBusiness.org)

Design Notes for Pappas Group

Site Headers and Footers

• these should borrow as much design as possible from the HB.org site
• how to resolve HBP logo and HBPRESS logo – include both? Need advice.
• footer links still unresolved – include space for 5 links and copyright info.

Main Navigation:

• Home
• books
• submission guidelines
• contact us
• Navigation link back to HB.org

Home page elements – page style 1

• top left blog posts with title, excerpt, time/date stamp, no author, link to full post, limited to “in the news” categories
• top right blog posts from “featured” category. Photo, title, excerpt, author, link to full post.
• View all of our book lists promo
• submission promo
• Contact us promo

Books page – page style 2

• Intro text
• Display featured books – 3 most recent. Photo, title, author, full post, link to Google book page.
• Show all book categories and each category description

Submission guidelines Page -  page style 3

• Text – static page

Contact Us – page style 3

• Text – static page

Blog page – page style 4

The design of this page should be flexible enough to accommodate book and non-book style posts. A book post will display the book graphic as well as a link to the Google book page. a non-bookstyle page may or may not have a photo, and will NOT have a link to a Google books page.

Programming Specs for MaintainNet

Main Navigation

• Include Home button
• Include static link to HarvardBusiness.org

Home page

Left side blog roll should display all posts from the following 4 categories in reverse chronological order:

• Awards and Best Sellers
• Press Releases
• Reviews and Interviews
• In the News

Posts should display title, time/date stamp, excerpt, and a link to view the full post.

Right side column should feature 3 most recent posts from the  “featured” category with title, excerpt, and thumbnail of graphic

Books page

• Top should feature 3 most recent posts from the  “featured” category with title, full post, and full sized graphic.
• All “non news” categories should be displayed listing category name, link to category list, and category description.

Right Side Nav Bar

• About us – text box
• For Journalists – list of the 4 “news” categories
• Book lists – list of all other categories
• Harvard Business Press Author Blogs – RSS feed
• In the News – Delicious Feed
• Blog roll