Groundswell: Winning in a World of Social Technologies hit BusinessWeek’s Bestseller List at number fifteen in the July 15th issue of the magazine. Written by two of Forrester Research’s top analysts, Charlene Li and Josh Bernoff – Groundswell seems to have hit a nerve as corporations stuggle to learn how to manage their brands through the use of social technologies. Check out more stories from the Groundswell at Josh and Charlene’s blog.
Harvard Business Press Author Blogs
- When to Confront Someone: The Rule of Three November 30, 2009
- Leadership Yoga: Innovation Advantages from Seeing Disadvantage November 30, 2009
- Obama and Afghanistan: Deciding vs. Deliberating November 30, 2009
- Don't Wait for the Right Deal to Come Along November 30, 2009
- Are You an In or an Out Leader? November 25, 2009
