Groundswell: Winning in a World of Social Technologies hit BusinessWeek’s Bestseller List at number fifteen in the July 15th issue of the magazine. Written by two of Forrester Research’s top analysts, Charlene Li and Josh Bernoff – Groundswell seems to have hit a nerve as corporations stuggle to learn how to manage their brands through the use of social technologies. Check out more stories from the Groundswell at Josh and Charlene’s blog.
Harvard Business Press Author Blogs
- Is Your Business Ready for H1N1? November 6, 2009
- Can We Simplify Financial Regulation? November 6, 2009
- How to Ask for Help — Without Looking Stupid November 6, 2009
- When Should You Let an Employee Make a Mistake? November 5, 2009
- Washington Must Help the U.S. Regain the Lead in Manufacturing November 5, 2009
